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NAP stands for name, address, phone number. For a search engine, these collective details form a unique marker that separates you from anyone else. The more you can solidify your identity, the better. Through listing your NAP details consistently, you demonstrate your presence in a certain area, and most importantly, your right to rank for location-based searches performed there.

As a first-step to reinforcing your company’s local online identity, you must make sure your business name, address and phone number can be found in some important places. This information should be kept consistent, as it will help search engines identify you unambiguously.

First of all, check to see if you have claimed your Google My Business page. It’s essential that you include a local phone number and a business address that’s unvarying across all other online directories.

In addition to this, you should consider adding your full NAP details to your website. This kind of information can be presented in the footer of a website. The additional benefit of including it in the footer is that it’s automatically added to every page of your site.

You should also consider marking up your NAP details with Local Business Schema markup . This will enable your most important local information to be unequivocally understood by all major search engines.