CASE STUDY

米6app体育

Improving presence in organic search and substantially increasing traffic from search

See Case Study
Rewind
NICE WORDS

“Go Up provides phenomenal service and I am comfortable recommending them to anyone that asks. They have taken us from search invisibility to being one of the most search visible companies within the Virtual Reality production field. They are always excited about what they do, and this is shown in the results. A great agency.”

Solomon Rogers, CEO

OVERVIEW

01

The client

Rewind is a creative agency and digital production studio based in London that specialises in virtual reality and creative production for experiential events.

The brief

We were hired to improve organic traffic, with clear transactional intent, to the Rewind site.

THE CAMPAIGN

02

Start date: Oct 2015 – present

Our team began by focusing on onsite optimisation, particularly improving focus and topical relevance. This optimisation is ongoing.

This was later coupled with selective link building and content creation.

THE RESULTS

03

When we started working with Rewind the website was attracting virtually no traffic from search because its key pages were not ranking for any of their services.

Over the course of 12 months we worked with the Rewind team to improve presence in organic search and substantially increase traffic from search.

Keyword Search Volume Position Oct 2015 Position Jan 2016 Position Apr 2016 Position Nov 2016
vr production 70 21 11 7 3
virtual reality production 40 20 5 1
virtual reality agency 40 8 3 5 2
vr production company 40 21 12 8 3
vr production companies 40 25 30 3
vr agency 30 30 9 6 2
virtual reality companies london 20 14 15 9
virtual reality agency london 10 5 5 4 2
virtual reality production companies 10 48 17 14 3
virtual reality production company 10 13 11 10 3
virtual reality production studio 10 15 7 3
virtual reality video production 10 23 21 7
cgi post production 10 2
360 degree video production 10 4

*The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.

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