Delivering a strategic link acquisition campaign to support organic growth
“Go Up have been a valuable partner to our marketing team, offering a mixture of extensive 米6体育APP首页 support and traditional PR. Although they joined us in the beginning of 2020, they passed the stress test of a global pandemic maintaining their usual skill and vigour… They’ve been amazing.”
Taylor & Hart approached Go Up looking for a link building campaign to support their own internal marketing strategy. While Taylor & Hart already had a healthy amount of existing visibility for key search terms within the jewellery sector, the goal was to:
- Increase that visibility further
- Support the brand’s ambition for future growth
- Challenge market-leading competitors such as Ernest & Jones, HSamuel, Beaverbrooks and Tiffany for the most valuable search estate.
Given that each of these brands have a combined legacy of hundreds of years of trading, Taylor & Hart cannot compete on a brand history level. However, we could compete on a strategic link acquisition basis in order to persuade search engines of Taylor & Hart’s significant – and increasing – reputation within the industry.
We executed a tailored content and link acquisition strategy that aimed to build authoritative and topic-relevant links from a range of wedding blogs, lifestyle publications and news websites.
We focused these links around a handful of key pages, some of which Taylor & Hart had identified as priority areas, others which we had identified as having the most potential for rapid growth in visibility.
Since launching our organic link building campaign for Taylor & Hart, the website has enjoyed a significant upturn in visibility. The total number of keywords that the website is ranking for has increased by 41% year-on-year, while the number of keywords ranking on the 1st page of results have increased by 48% .
At the time of writing (June 2020), the website also currently occupies 33 featured snippet positions in search results, including snippets for queries that have search volumes of more than 1,000 a month.
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