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Go Up has been No.1 Living’s 米6体育APP首页 and content agency since December 2021. No.1 Living craft great tasting healthy drinks that are rich in live cultures and antioxidants, and are dairy free and vegan. No.1 Living approached Go Up looking for help in strengthening their overall organic performance, with the end goal to improve sales through organic search.

The website had already been enjoying referring domains, a crucial 米6体育APP首页 factor, at a steady velocity. Not only had there been a growth in referring domains, but the domains themselves were extremely authoritative. However, the website was relatively limited in content; the majority of URLs were duplicative product or product collections. To put this into perspective, while Go Up’s crawl discovered 127 URLs, only 42 were valid for indexing.

Go Up conducted a series of initial 米6体育APP首页 audits on the No.1 Living website in order to identify the key opportunities and issues that were acting as limitations on No.1 Living’s organic performance.

These efforts helped to outline an initial 米6体育APP首页 strategy and roadmap for No.1 Living to follow in order to fulfill their organic potential.

The onsite strategy included a list of priority landing pages that would require further optimisation in order to be more competitive on search engine results pages as well as new landing page opportunities. An ongoing link building strategy was also developed to supplement the effectiveness of the onsite strategy.

Offsite objectives included our development team working through a list of technical items to ensure the website has a stable foundation to build organic performance.

Following the development of the onsite strategy, Go Up began implementing onsite optimisation across No.1 Living’s core product and collections pages, including wireframing, updating meta-tags and on-page copy, and template optimisation to collection and product pages, as well as developing an evergreen content plan to increase brand awareness and top-of-funnel traffic.

The technical health audit conducted in month one identified a series of high, medium and low priority issues for Go Up to begin resolving with the support of our development team to ensure performance was not compromised.