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Radix is a revolutionary distributed ledger technology architecture that is scalable, easy to use, and can be built and deployed via API.

We faced exciting design, UX and UI challenges with the site, owing mainly to the many goal destinations on the site and the large and varied user personas we expect to be interacting with the website.

Finding informational content a home that made sense to both users and search engines meant that we spent a significant portion of the project mapping out the site's architecture and potential user journeys. All that, whilst retaining Go Up's unique in-house style, which endeavours to bring fun and colour to all its work.

'Awesome work!' was the feedback that came back from Radix upon the site's launch in May 2019, and we're inclined to agree.