Push negative publicity away from search results, far away from the critical eyes of the consumer
In today’s digital world, reputation is critical and Google is king. The Internet has an incredible capacity to spread information, but much of this is unfair, unreasonable or poorly researched.
It’s all too easy for one disgruntled blogger or unscrupulous journalist to cause damage to a business with an angry, one sided or exaggerated blog post or review, ruining its online reputation indefinitely. Over 90% of people will Google a business before financially engaging with it. Negative search results often lead to a lack of trust in your brand, and thus reduced sales.
If unfair negative reviews, articles or forum postings are damaging your brand, then part of your digital strategy should include some measure of online reputation management.
Our team uses a combination of positive PR generation and reverse search engine optimisation tactics to push negative publicity away from the first two pages of the search results, giving your business the best possible chance at recovering its reputation and sales volume.
The Go Up Way
Often, when people come to us for Google Reputation Management it is as a last resort. If they come in a personal capacity it is frequently off the back of a very distressing period. We are here to listen, not to judge. We do not believe that personal information that does not present a clear, ethical need to be in the public domain should be so easily accessed via the Internet, and we believe that Google is wrong in its handling of this. We have enough first hand experience of the distress that unfair headlines, reporting, blogging or reviews have caused to people.
We do not promise that we will work with you, indeed we will not work with anyone that we do not feel comfortable working with, but regardless you can rest assured that confidentiality is a given. We will not discuss your details with anyone not required for the purpose of assisting with your reputation campaign.
Whilst we are very effective at online reputation management, there are certain criterion that must be matched before we are willing to do this, and that we would ask the business to prove to us prior to us consenting to the work:
- The negative publicity must be untrue, greatly unbalanced/ exaggerated or provably irrelevant to present circumstances.
- The business itself must not be engaged in any illegal or morally reprehensible practices.